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In the cryptocurrency industry, competition is so intense that effectively retaining and returning audiences is critical to successful marketing. Remarketing plays a key role in this process, allowing businesses to re-engage with users who have already shown interest in their product. However, traditional remarketing tools like Google Ads and Bing are not always suitable for crypto projects. That’s where PromoJ comes into play – a crypto marketing agency specializing in remarketing through crypto media, influencers, and messaging campaigns.
Remarketing is bringing users who have already interacted with your brand back to your website or project. The goal is to remind them of your product and encourage them to interact further. Remarketing becomes especially relevant in the cryptocurrency market, where users can be overwhelmed with information.
Remarketing includes automated banner campaigns and more targeted solutions, such as republishing press releases in leading crypto media, collaborations with influential crypto influencers, and giveaways to attract new audiences.
Repeated interaction with crypto-media is one of the most effective remarketing tools in the crypto industry. Unlike classic remarketing platforms such as Google Ads or Bing, crypto-media lets you focus on an audience already interested in blockchain and cryptocurrencies. Using press releases to re-engage your audience is a great way to remind them of your project.
Crypto influencers also play an essential role. They have a strong and loyal audience, and re-engaging with them can significantly increase conversion rates. PromoJ helps you organize interactions with top influencers in the crypto space, allowing you to maximize your reach.
Telegram continues to be a key channel for engaging with the crypto community. Messaging campaigns are a progressive approach to remarketing that allows for pinpointed engagement with an already interested audience. Project information can be delivered directly to the user through Telegram, guaranteeing a high level of engagement.
Giveaways are another powerful remarketing tool that helps retain current users and attract new ones. At PromoJ, we develop and conduct complex giveaways that encourage subscribers to take further actions, such as registering on the platform, participating in discussions, or engaging with other users.
Event calendars are powerful tools that provide an additional way of remarketing. PromoJ helps projects integrate their events, such as AMA sessions, token releases, or partnerships, into the calendar on Coinmarketcap and other profile resources. This allows them to re-engage the audience’s attention to the project when an important event is released.
Repeated publication of press releases is also an essential aspect of remarketing solutions. A release published in major crypto publications can again attract the attention of those who had previously shown interest in the project but, for some reason, did not take targeted action.
The main benefit of remarketing is to increase the likelihood of conversion. Studies show that a user who has already interacted with a product is five times more likely to purchase than a new customer. This is especially relevant for crypto projects, as users often need repeated reminders to make a purchase or invest in a project.
But there are other “benefits of remarketing” (benefits of remarketing). It helps build trust and increase brand awareness. Crypto projects can often face misunderstanding or distrust from new users. Repeated interactions through trusted media and influencers help build confidence in the project.
We offer a full range of remarketing services for crypto projects. Our team develops remarketing campaigns that take into account the peculiarities of each individual company and its target audience. We don’t just repeat common strategies; we create unique solutions for each client using experience and industry best practices.
PromoJ works with projects at all stages of their development, from launching giveaways and messaging campaigns in Telegram to organizing major press releases in top crypto publications such as Cointelegraph, CryptoDaily, and others. We don’t just promote projects; we bring them back to the attention of the audience, helping to build long-term relationships with users.
By choosing PromoJ for remarketing, you can access a wide range of features explicitly customized for crypto projects. We use the best remarketing tools and platforms, helping your project grow and develop in a highly competitive environment. Our remarketing solutions increase user return and help you attract new audiences.
Don’t miss the opportunity to strengthen your market position. Contact us to create a customized remarketing strategy that will meet your project’s goals.
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