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Looking for signal over noise? Here’s a focused, PromoJ-curated list of crypto KOLs to follow in 2025. We’ve limited it to seven voices you shared and rewrote the blurbs in our style – marketing-first, source-minded, and useful for both builders and investors.
Each voice below consistently delivers one (or more) of the following: primary research, product-level insight, credible market context, or consumer protection. Treat them as inputs to your strategy – not trading signals.
Why follow: Original thinking on scalability, cryptography, governance, and ethics. Vitalik’s posts often become the industry’s reading list.
Use this for: Long-term product direction (L2s, data availability, ZK), token design trade-offs, and credible references for docs/whitepapers.
Why follow: Clear institutional narrative for BTC as “digital property.” Boardroom-friendly frameworks on risk, balance sheets, and time horizons.
Use this for: Treasury memos, narrative alignment around BTC in your materials, and talking points for enterprise or fintech partners.
Why follow: High-signal interviews across founders, policymakers, and macro thinkers. Bridges TradFi and crypto with approachable, repeatable frameworks.
Use this for: Narrative timing, investor-grade talking points, and discovery of operators you may want to partner with.
Why follow: Durable essays (e.g., Web3 stack) and mental models for builders. Great lens on infra, social, and consumer crypto.
Use this for: Founder messaging, roadmap prioritization, and references that resonate with developers and regulators alike.
Why follow: Clear, accessible explainers for a large French-speaking audience; balanced coverage of projects, DeFi, and policy.
Use this for: EU-focused go-to-market, localized education, and simplifying complex features for mainstream users.
Why follow: Deep-dive reporting on scams and misaligned incentives; raises the bar on transparency.
Use this for: Pre-mortems on risk, internal brand-safety checks, and building trust by adopting stronger disclosure standards.
Why follow: High-frequency market coverage with a strong Bitcoin lens; quick takes on catalysts and narrative shifts.
Important: he rarely runs ads, so the feed is less cluttered with integrations. He also operates multi-language dubbed channels, making his content accessible in several languages.
Use this for: Fast sentiment checks, headline-driven moves, and ideas for timing content/announcements to waves of interest.
How to turn follows into growth
Undisclosed promos, constant referral spam, no sources, or refusal to correct errors – mute and move on.
If you need a full-service package for KOL advertising and media buys, PromoJ can handle it end-to-end. We’ll help you:
Tell us your goals and budget – we’ll design a plan that drives real adoption, not vanity metrics.
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